Porsche Archives

Digitally Unboxing The Fabric of Porsche

Problem

After methodically documenting and perfectly curating over two hundred pages of the Porshe Archives, the media agency required a digital platform to tease out the ink on paper and encourage sales. The task was to create a digital platform that aligned with the expectations of a discerning client and fan base while respecting digital best practices and predictions of the product selling out within 72 hours.

Solution

In response, A.N.D crafted an approach to highlight key images and copy within the archives, gently exposing each spread and slowly unboxing the Porsche Archives on each scroll. As each image passed, it reduced in size, akin to a page turn, to reveal the new spread and the associated copy. To bookend the site, viewers were presented with the hard case, archival inspired box with the ability to checkout within a single click.

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